Client Case Study:
Career Apparel Catalog
Right Name & Place
Improve campaign ROI by ensuring the highest possible degree of name and address accuracy and deliverability.
Measure the impact and benefits of Link2Me Right Name & Place vs. the marketer's current hygiene solution. Mail segments of the corrected records from both providers and assess the performance of each.
- Number of records corrected
- Campaign response rate
- Order revenue
- Return on investment
Link2Me Right Name & Place significantly out-performed the incumbent provider:
- Corrected 3.5X more records.
- Response rate to Right Name & Place records was double that of the data using the current process.
- Drove in additional revenue - Revenue resulting from the Right Name & Place records totaled an additional $168,000.
- Dramatically increased ROI - on an initial investment of $4,500, the client realized a return nearly 40X that.
The test was so effective that the marketer now exclusively utilizes Link2Me Right Name & Place for 100% of their house file and prospect direct mail. Results have continued to hold steady for more than 2 years.
Higher direct mail delivery rates leads to more orders which drives increased revenue.